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Introduction to Marketing Concepts and Strategies by Mohammed Tauheed is a document available to read on EtoBox.

What is Introduction to Marketing Concepts and Strategies about?

This document provides an introduction to marketing. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. The core concepts of marketing are identified as the business enterprise, environmental scanning, product/services development, value and customer satisfaction, the exchange process, and customer relationship management. The evolution of marketi

Author

Mohammed Tauheed

Language

EN