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Social Media by hoxaoo is a document available to read on EtoBox.

What is Social Media about?

This paper reviews academic research from 2009 to 2016 on the impact of social media on tourism consumer behavior and proposes strategies for tourism businesses. It identifies three main themes: factors influencing tourists, the effect of online reviews on consumer behavior, and the impact of these reviews on tourism providers. The study aims to provide a comprehensive synthesis of the literature and practical strategies for industry practitioners to navigate the challenges and opportunities presented by so

Author

hoxaoo

Language

EN