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What is Ecological Marketing Strategies Explained about?

Dr. José V. Calomarde, a professor at CEPADE Polytechnic University of Madrid, presents guidelines on ecological marketing, emphasizing its importance in consumer behavior and environmental sustainability. The document discusses the relationship between businesses and the environment, advocating for the internalization of environmental costs in marketing strategies. It highlights the need for companies to adopt ecological marketing practices to balance economic growth with environmental protection and susta

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