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Marketing Information System Impact by Manju Manju is a document available to read on EtoBox.

What is Marketing Information System Impact about?

This document appears to be the introductory chapter of a thesis submitted to Bharathiar University in partial fulfillment of an MBA degree. It discusses the role of marketing information systems in enhancing sales, with a case study on Sri Kirupa Polymers. The introduction covers industry and company profiles, a literature review, problem statement, objectives, scope and limitations of the study. Research methodology is outlined in Chapter 2, with data analysis and interpretation in Chapter 3 and findings,

Author

Manju Manju

Language

EN