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Rural India is emerging as an important market for companies as it offers significant untapped potential given the large population living in rural areas. Maruti Suzuki has been very successful in tapping the rural market through initiatives like organizing local festivals and melas, appointing local residents as salespeople, establishing low-cost satellite dealerships, and partnering with organizations that have rural networks like e-Choupal and banks. While Maruti leads in rural sales of passenger vehicle

Author

yoursanky3

Language

EN