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Online Review Dynamics and Consumer Behavior by sommukh is a document available to read on EtoBox.

What is Online Review Dynamics and Consumer Behavior about?

This document reviews literature on online review dynamics and identifies key research questions. It discusses how word-of-mouth has expanded online and impacted markets. While consumers benefit from shared experiences, marketers have less control. The document examines how expectations and experiences impact ratings and reviews. It also notes that most research focuses on objective ratings, but textual content is also important. It proposes models to better understand how rating environments and distributi

Author

sommukh

Language

EN