About this document
Retail Strategy and Expansion Planning by Gautam Donga is a document available to read on EtoBox.
The document outlines the key elements of retail strategy and planning, including establishing a mission, analyzing the internal and external environment, identifying strategic options like market penetration, development, and diversification, setting objectives, and obtaining and allocating the necessary resources. Effective retail strategy involves carefully planning moves to dominate the competitive marketplace through a differentiated approach focused on location, merchandising, pricing, and marketing.
- Author
- Gautam Donga
- Language
- EN