Can I read Idea Industry : How to Crack the Advertising Career Code on EtoBox?

Idea Industry : How to Crack the Advertising Career Code by [edited by] Brett Robbs, Deborah Morrison is a book available to read on EtoBox.

What is Idea Industry : How to Crack the Advertising Career Code about?

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.

Author

[edited by] Brett Robbs, Deborah Morrison

Publisher

New York: One Club Publishing ; Beverly, Mass.: Distributed by Rockport Publishers

Published

2008

Language

EN

ISBN

9780929837338

Subjects

Management, Business

Rating

4.5 / 5 (7 ratings)

Updated

2026-03-14