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Simatzkin Ohana Frosh 2022 From User Generated Content To A User Generated Aesthetic Instagram Corporate by maduasli.in is a document available to read on EtoBox.

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This article examines how leading fashion brands on Instagram appropriate user-generated, amateur-style content to create a new aesthetic that blurs the lines between professional and amateur photography. It identifies three main practices—regramming, vernacular celebrity, and brandfies—that showcase brands as social entities engaging with platform affordances and embodying a sense of intimacy. The authors argue that this vernacularization of brand images reflects broader dynamics in consumer culture and th

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maduasli.in

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EN