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Social Cognition and Attitude Dynamics by prernasundaram is a document available to read on EtoBox.
Unit 3 covers social cognition and attitudes, focusing on social schemas, heuristics, and attribution theories. It discusses the formation and change of attitudes, including the psychological functions of attitudes and the processes involved in persuasion. Key concepts include the dual processing of information, the role of social context in behavior, and the mechanisms of attitude change.
- Author
- prernasundaram
- Language
- EN