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Neuroscience in Marketing Strategies by Lakshmi Hegde is a document available to read on EtoBox.
What is Neuroscience in Marketing Strategies about?
NeuroMarketing is an application of neuroscience to understand consumer decision making. Researchers use brain scanning techniques to learn which parts of the brain are activated by different marketing stimuli in order to better understand preferences and designing effective advertising. While still new, NeuroMarketing has been used by many large companies to develop popular products and impactful ad campaigns. It provides valuable insights but also has limitations as emotional responses are complex and con
- Author
- Lakshmi Hegde
- Language
- EN