Skip to content

Opening book details…

About this document

Environmental Scanning in Business Strategy by Ssi Ssi is a document available to read on EtoBox.

Environmental scanning involves continuously monitoring dynamic forces in the environment like economic, competitive, technological, socio-cultural, demographic, and political forces to identify opportunities. Companies perform environmental scanning to monitor economic, government, supplier, and market changes to identify new opportunities and threats. It involves identifying and analyzing environmental influences individually and collectively to evaluate current strategies and inform future strategic deci

Author
Ssi Ssi
Language
EN