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What is Sugarcane Juice Business Plan: Fresh Mania about?

This business plan proposes starting a business selling packaged sugarcane juice under the brand "Fresh Mania". The initial products will be 500ml tin packs and 1L PET bottles. The mission is to refresh people of all ages with a fresh, hygienic and good value drink. Key issues are the short shelf life of sugarcane juice, which will be addressed using preservatives, and changing perceptions of packaged juice. The target market includes students, employees and households. The total initial investment is Rs. 5

Author

Kamran Siddiqui

Language

EN