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The case study discusses Vistara, a joint venture between Tata Sons and Singapore Airlines, which has struggled to achieve profitability since its inception in 2015 despite significant revenue growth. The airline faces challenges such as high operational costs, competition, and the impact of COVID-19, which has exacerbated losses in the aviation industry. To improve its market position, Vistara must reassess its strategies for both the Indian and international aviation markets.

Author
veenitkarala1
Language
EN