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Social Media by Zayeh is a document available to read on EtoBox.

What is Social Media about?

This paper examines how social media communications, specifically through Facebook, interact with customer relationship management (CRM) to enhance sales in green retailing. It finds that long-term loyalty program members respond more positively to health-related marketing posts than to price or environmental messages, leading to increased purchase behavior. The study highlights the importance of integrating social media strategies with CRM to effectively engage valuable customers and promote sustainable pr

Author

Zayeh

Language

EN