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About this Business, Management and Accounting article

Applying the Long Interview in Direct Marketing Research by Arch G. Woodside; Elizabeth J. Wilson is a Business, Management and Accounting article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Author
Arch G. Woodside; Elizabeth J. Wilson
Publisher
John Wiley and Sons; Wiley (John Wiley & Sons); Wiley (ISSN 0892-0591)
Published
1995
Field
Business, Management and Accounting (Social Sciences)