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Understanding Consumer Behavior in Marketing by Ines Alarcon Fernandez is a document available to read on EtoBox.
What is Understanding Consumer Behavior in Marketing about?
The document provides an overview of consumer behavior, emphasizing its importance in marketing and the various dimensions that need to be analyzed, such as the decision-making process and external factors influencing purchases. It outlines the characteristics of consumer behavior, including its dynamic nature and the roles consumers play in the purchasing process. Additionally, it discusses the integration of different marketing strategies and the interdisciplinary approaches to studying consumer behavior.
- Author
- Ines Alarcon Fernandez
- Language
- EN