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What is Matching Tourism Supply and Demand about?
This document presents a study that uses a "Match Model" to analyze how tourism products in four regions of South Africa meet the needs of five emerging domestic tourist market segments. The study first provides background on theories of tourism supply and demand. It then describes the five market segments that have been identified in South Africa based on demographics, lifestyle, and travel needs. The Match Model is used to position each market segment based on how well the current tourism product offering
- Author
- Sri Novita Yanda
- Language
- EN