Can I read Branded Lives : the Production and Consumption of Meaning at Work on EtoBox?

Branded Lives : the Production and Consumption of Meaning at Work by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola, Vincenza Priola is a book available to read on EtoBox.

What is Branded Lives : the Production and Consumption of Meaning at Work about?

"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations"--P. 4 of cover.

Author

Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola, Vincenza Priola

Publisher

Elgar Publishing Limited, Edward; Edward Elgar

Published

2011

Language

EN

ISBN

9780857938145

Subjects

Management, Business

Updated

2026-03-24