Can I read Jugaad Innovation : Think Frugal, Be Flexible, Generate Breakthrough Growth on EtoBox?

Jugaad Innovation : Think Frugal, Be Flexible, Generate Breakthrough Growth by Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts is a business book available to read on EtoBox.

What is Jugaad Innovation : Think Frugal, Be Flexible, Generate Breakthrough Growth about?

__"Jugaad Innovation__ is the most comprehensive book yet to appear on the subject [of frugal innovation]."__—**The Economist**__ **A frugal and flexible approach to innovation for the 21st century** Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. __Jugaad Innovation__ argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, __jugaad__ (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt __jugaad__ innovation to succeed in our hypercompetitive world. * Outlines the six principles of __jugaad__ innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart * Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, a

Who reads Jugaad Innovation : Think Frugal, Be Flexible, Generate Breakthrough Growth?

Author

Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts

Publisher

Jossey-Bass, A Wiley Imprint

Published

2012

Language

EN

ISBN

9781118249741

Category

business

Subjects

Psychology, Management, Fiction

Rating

3.57 / 5 (95 ratings)

Updated

2026-03-14