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The Copywriter's Handbook: a Step-by-step Guide to Writing Copy That Sells by Robert W. Bly is a reference work available to read on EtoBox.

What is The Copywriter's Handbook: a Step-by-step Guide to Writing Copy That Sells about?

The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't

Who reads The Copywriter's Handbook: a Step-by-step Guide to Writing Copy That Sells?

Author

Robert W. Bly

Publisher

H. Holt; Henry Holt

Published

2006

Language

EN

ISBN

9780805078046

Category

reference

Subjects

Marketing, Fiction, Reference

Rating

3.88 / 5 (3,823 ratings)

Updated

2026-03-14