Can I read Biscuit Preference Analysis for MRP on EtoBox?

Biscuit Preference Analysis for MRP by aastha goel is a document available to read on EtoBox.

What is Biscuit Preference Analysis for MRP about?

MRP Biscuit Company saw a decline in growth from 20% to 5-6% over the last three years. To understand the factors influencing customer preference for biscuits, the company conducted a study of 40 individuals randomly selected in Ambala. The study measured ratings on a 7-point scale for variables like preservation, quality, taste, nutrition value and brand preference. A multiple regression analysis found that nutrition value, taste and preservation quality significantly influence customer preference for bisc

Author

aastha goel

Language

EN