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Words That Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas by Richard Bayan is a reference work available to read on EtoBox.

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More than 6,000 words and phrases that make the difference between'yadda-yadda-yadda'and copy that sells Looking for a better way to say'authentic?'Words That Sell gives you 57 alternatives. How about'appealing?'Take your pick from 76 synonyms. You'll even find more than 100 variations on'exciting.'Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer • One day only! • No strings attached! • What have you got to lose? • All the right ingredients • Inside info

Who reads Words That Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas?

Author

Richard Bayan

Publisher

McGraw Hill

Published

2006

Language

EN

ISBN

9780071661102

Category

reference

Subjects

Management, Reference, Fiction

Rating

3.96 / 5 (372 ratings)

Updated

2026-03-14