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Marketing in the New Economy Explained by Rania Alkarmy is a document available to read on EtoBox.
What is Marketing in the New Economy Explained about?
This document provides an overview and introduction to key concepts in marketing for the 21st century. It discusses how the new digital economy has empowered consumers and changed business environments. It then outlines the main tasks of marketing as understanding customers, segmentation, positioning, and exchange. Finally, it defines the scope of marketing to include goods, services, experiences, and more, and introduces core concepts like segmentation, targeting, and positioning.
- Author
- Rania Alkarmy
- Language
- EN