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Can I read Marketing Management : Knowledge and Skills : Text, Analysis, Cases, Plans on EtoBox?
Marketing Management : Knowledge and Skills : Text, Analysis, Cases, Plans by J. Paul Peter, James H. Donnelly, Jr, Peter, J. Paul is a business book available to read on EtoBox.
What is Marketing Management : Knowledge and Skills : Text, Analysis, Cases, Plans about?
"Marketing Management," 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated)
Who reads Marketing Management : Knowledge and Skills : Text, Analysis, Cases, Plans?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- J. Paul Peter, James H. Donnelly, Jr, Peter, J. Paul
- Publisher
- Business Publications
- Published
- 1986
- Language
- EN
- ISBN
- 9780256030730
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 4 / 5 (2 ratings)
- Updated
- 2026-03-24
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