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Fanta Rebranding Strategy for Gen-Z by afifah kh is a document available to read on EtoBox.

What is Fanta Rebranding Strategy for Gen-Z about?

Fanta aims to make their brand relevant to 18-year-olds and reposition itself as the sparkling soda for teens. They challenge agencies to create a headline-breaking brand act for Fanta that shows how it can play a role in popular culture that appeals to teens. The brief focuses on Gen-Z teens born after 2004 and conveying Fanta

Author

afifah kh

Language

EN