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Enhancing Service Quality with IT by shaikh Faizan is a document available to read on EtoBox.
What is Enhancing Service Quality with IT about?
The document discusses the significant role of information technology (IT) in enhancing service quality across various business operations, including streamlining processes, implementing cloud solutions, and facilitating data analysis. It highlights how IT improves communication, customer experience, and operational efficiency while reducing costs. Additionally, it covers service management techniques such as SERVQUAL and the marketing mix, emphasizing the importance of the 7Ps in service marketing.
- Author
- shaikh Faizan
- Language
- EN