About this document
Exxon Marketing Research in Soviet Union by Andrew Shearer is a document available to read on EtoBox.
Exxon Mobile is proposing marketing research to expand into the Soviet Union. The objectives are to identify competition, profitable markets, success factors of competitors, and cultural appeals. The research method includes secondary research, surveys, first-hand research, and interviews in the Soviet Union over 1.5 months. Limitations include corruption, requiring bribes unallowed by company policy, and potential government interference in the oil industry. The estimated cost is $100,000.
- Author
- Andrew Shearer
- Language
- EN