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Consumer Attitudes on Green Marketing by Vasan Mohan is a document available to read on EtoBox.

What is Consumer Attitudes on Green Marketing about?

This research paper examines consumer attitudes and awareness towards green marketing and green branding in India. A questionnaire was distributed to 180 consumers to understand their awareness of green marketing concepts. The study found that while green marketing has gained momentum as an important strategy for sustainable development, some businesses have been quicker than others to adopt environmental management and waste minimization practices. To be successful with green marketing, companies must unde

Author

Vasan Mohan

Language

EN