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This document is a journal about a thesis that examines the effect of promotion through social media and word of mouth on sales volume at Media Komputer Denpasar. It was written by I Ketut Lanus Arianta, a management student at Universitas Ngurah Rai Denpasar, and approved by their advisor Dr. I Made Kartika. The study aims to determine the partial and simultaneous influence of social media promotion and word of mouth on sales volume. Data was analyzed using multiple linear regression, determination coeffic

Author

Lanus Arianta

Language

EN