About this document

Block 2 by Oishika Das is a document available to read on EtoBox.

Block 2 focuses on individual influences on buying behavior, exploring how personality, perception, learning, and motivation shape consumer actions. It consists of four units that delve into the formation of personality, self-concept, and their implications for marketing strategies. The block emphasizes understanding oneself and others to enhance consumer behavior analysis and improve marketing effectiveness.

Author

Oishika Das

Language

EN