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Partnership Marketing : How to Grow Your Business and Transform Your Brand Through Smart Collaboration by RON KUNITZKY is a book available to read on EtoBox.

What is Partnership Marketing : How to Grow Your Business and Transform Your Brand Through Smart Collaboration about?

Google, Microsoft, Apple, Starbucks, and Wal-Mart are'category killers.'Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywher

Author

RON KUNITZKY

Publisher

J. Wiley & Sons Canada

Published

2011

Language

EN

ISBN

9780470678701

Subjects

Marketing, Management, Business

Updated

2026-03-24