Can I read Cool BrandLeaders : an insight into Britain's coolest brands 2003 on EtoBox?

Cool BrandLeaders : an insight into Britain's coolest brands 2003 by Marcel Knobil; Brand Council.; Superbrands (Organisation) is a book available to read on EtoBox.

What is Cool BrandLeaders : an insight into Britain's coolest brands 2003 about?

Cool brandleaders are brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style. It's so difficult to become cool and so easy to lose it. This is the second edition of "Cool BrandLeaders" and is part of a programme that was founded with the aim of paying tribute to the UK's coolest brands. Through identifying these brands, and providing their case histories, the SuperBrands organisation and its eminent panel of judges hopes that people will gain a greater appreciation of the discipline of branding and a greater admiration for the brands themselves.

Author

Marcel Knobil; Brand Council.; Superbrands (Organisation)

Publisher

Superbrands [for] the Brand Council

Published

2003

Language

EN

ISBN

9780954153243

Subjects

Management, Economics, Marketing