About this document
Three Phases of the Purchasing Process by Bridget Dindi is a document available to read on EtoBox.
The three phases of purchasing are: 1) The pre-purchase phase where a buyer identifies alternatives, weighs benefits and risks, and selects a supplier. 2) The service encounter phase where the buyer negotiates terms and places an order with the selected supplier. 3) The post-purchase phase where the buyer evaluates the quality of goods/services, their satisfaction, and whether they will remain loyal to the supplier.
- Author
- Bridget Dindi
- Language
- EN