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What is Specialty Marketing Research in India about?

Marketing research involves systematically collecting, analyzing, and reporting information to solve marketing problems and identify opportunities. It involves 6 steps: 1) defining the problem and objectives, 2) developing a research plan involving data sources, approaches, instruments, sampling, and contact methods, 3) collecting information, 4) analyzing the information, 5) presenting findings, and 6) making decisions based on the findings. Common data collection methods include surveys, interviews, and f

Author

Salmanuddin Khan

Language

EN