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Understanding Cluster Analysis in Marketing by calmchandan is a document available to read on EtoBox.
What is Understanding Cluster Analysis in Marketing about?
This document discusses cluster analysis, a multivariate statistical analysis technique used to group similar objects into clusters. It can be used for market segmentation by identifying customer groups with similar characteristics. The document outlines hierarchical and non-hierarchical clustering methods and provides steps to perform cluster analysis including standardizing variables, interpreting clustering results, and profiling identified clusters. An example applies cluster analysis to group consumers
- Author
- calmchandan
- Language
- EN