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About this Business, Management and Accounting article
Measuring the Joint Effect of Brand and Country Image in Consumer Evaluation of Global Products by Nebenzahl, Israel D.; Jaffe, Eugene D. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Nebenzahl, Israel D.; Jaffe, Eugene D.
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald (ISSN 1355-2538)
- Published
- 1997
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)