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Marketing Communication in Branding by nkebikweku is a document available to read on EtoBox.
What is Marketing Communication in Branding about?
The document discusses the role of marketing communication in branding, highlighting its purpose to inform, persuade, and remind consumers about products and brands. It outlines the marketing communication mix, which includes advertising, sales promotion, events, public relations, direct marketing, and personal selling. Additionally, it emphasizes the importance of understanding the target audience and developing effective communication strategies to enhance brand awareness and purchase intention.
- Author
- nkebikweku
- Language
- EN