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What is Understanding Marketing Environments about?

This chapter outline discusses the marketing environment and its internal and external factors. It is divided into three main sections. Section one defines and classifies the marketing environment into the microenvironment and macroenvironment. Section two explores the microenvironment, including the company, suppliers, intermediaries, competitors, customers, and publics. Section three analyzes the macroenvironment, specifically the political/legal, economic, sociocultural, natural, demographic, and technol

Author

K61.FTU LÊ THỊ VÂN HÀ

Language

EN