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2018 - Hossain - Understanding Communication of Sustainability Reporting: Application of Symbolic Convergence Theory (SCT) by Cathrine N is a document available to read on EtoBox.

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This paper investigates the rhetorical strategies in sustainability reporting of the top 24 Fortune 500 companies using Symbolic Convergence Theory (SCT). It reveals that these companies often communicate fantasy-type messages and rhetorical visions, which vary by location and other factors. The study contributes to CSR literature by linking rhetorical strategies to legitimacy claims and suggesting further research avenues in corporate communication.

Author

Cathrine N

Language

EN