About this document
Research Cycle in Product Lifecycle by SAMUEL KIMANI is a document available to read on EtoBox.
The document discusses the research cycle and how research needs change as a product moves through different stages of its lifecycle. It describes three stages: 1) pre-launch which involves concept and product testing to introduce new products, 2) rollout which tracks consumer awareness and perceptions as products are introduced, and 3) established markets which focuses on competition and finding new segments as products mature. Research activities include market tracking, positioning studies, market struct
- Author
- SAMUEL KIMANI
- Language
- EN