About this document

Netizen Roles in Digital Marketing by Aida Hamdan is a document available to read on EtoBox.

This document summarizes a study on the role of social media netizen actors in the digital marketing of HondaBeAT motorcycles on social media platforms like Twitter and Instagram. The study used a qualitative approach to analyze social media conversations about HondaBeAT on Twitter and Instagram over a period of time. It found that netizen actors like followers, influencers, and buzzers played important roles in strengthening brand messaging and content delivery on social media. Their activities helped conv

Author

Aida Hamdan

Language

EN