About this document

Marketing Channels in Supply Chains by Krizel July Moncay is a document available to read on EtoBox.

Marketing channels link producers to consumers through intermediaries or direct sales. They perform important functions like facilitating product flow, providing information and managing relationships. Effective supply chain management requires coordinating operations, sourcing, logistics and channels. Channels create utility for customers by making products available at the right time, place and form to meet their needs. Selecting appropriate channels depends on factors like customer characteristics, produ

Author

Krizel July Moncay

Language

EN