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What is The 5 Pillars of Branding Explained about?

This book describes the five fundamental pillars of branding: the brand core, the 4D research model, name creation, protection strategies, and visualization. Five experts analyze each pillar, explaining concepts such as the hidden structure and meaning of brands, the name creation process, brand metrics and research, and visual identity and communication. The goal is to provide a comprehensive guide for managing brands strategically.

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ScribdTranslations

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EN