About this document
Understanding Lifestyle in Advertising by Elnaam is a document available to read on EtoBox.
Lifestyle refers to the way an individual or group lives. It has been used especially in connection with advertising agencies and market research to understand consumer motives and desires to aid effective marketing. Since World War II, conceptions of lifestyle have become increasingly important in advertising and marketing with the development of consumer culture and new goods, as advertisers recognize understanding lifestyles helps sell products by identifying consumers with product images.
- Author
- Elnaam
- Language
- EN