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Storied Independent Automakers: Nash, Hudson, and American Motors (Great Lakes Books Series) by Charles K Hyde, 1945- is a nonfiction available to read on EtoBox.

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<p>With roots extending back to the first decade of the twentieth century, Nash Motor Company and the Hudson Motor Car Company managed to compete and even prosper as independent producers until they merged in 1954 to form the American Motors Company, which itself remained independent until it was bought in 1987 by the Chrysler Corporation. In <i>Storied Independent Automakers,</i> renowned automotive scholar Charles K. Hyde argues that these companies, while so far neglected by auto history scholars, made notable contributions to automotive engineering and styling and were an important part of the American automobile industry.</p> <p>Hyde investigates how the relatively small corporations struggled in a postwar marketplace increasingly dominated by the giant firms of Ford, General Motors, and Chrysler, which benefited from economies of scale in styling, engineering, tooling, marketing, and sales. He examines the innovations that kept the independents' products distinctive from those of the Big Three and allowed them to survive and sometimes prosper against their larger competitors. Hyde also focuses on the visionary leaders who managed the companies, including Charles Nash, Roy D.

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Author

Charles K Hyde, 1945-

Publisher

Wayne State University Press

Published

2009

Language

EN

ISBN

9780814334461

Category

nonfiction

Subjects

Business, History, Biography