Can I read Safeguarding Intangible Assets on EtoBox?

Safeguarding Intangible Assets by Michael D Moberly; Brian Romer; Russell Purdy is a nonfiction available to read on EtoBox.

What is Safeguarding Intangible Assets about?

__Safeguarding Intangible Assets__ providesstrategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. __Safeguarding____Intangible Assets__ provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. * Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program. * Provi

Who reads Safeguarding Intangible Assets?

Author

Michael D Moberly; Brian Romer; Russell Purdy

Publisher

Butterworth-Heinemann, , Elsevier Inc

Published

2014

Language

EN

ISBN

9780128005163

Category

nonfiction

Subjects

Management, Business, Management & Leadership