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Money Games : Profiting From the Convergence of Sports and Entertainment by David M. Carter is a nonfiction available to read on EtoBox.

What is Money Games : Profiting From the Convergence of Sports and Entertainment about?

The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of this transformation is ubiquitous in today's sports viewing and consuming experience. In recent years, the rapid convergence of sports and entertainment has been key to the sports business industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estat

Who reads Money Games : Profiting From the Convergence of Sports and Entertainment?

Author

David M. Carter

Publisher

Stanford Business Books

Published

2011

Language

EN

ISBN

9780804776790

Category

nonfiction

Subjects

Business, Anthropology, Sports