Can I read IKEA on EtoBox?

IKEA by Tuyet Pham is a document available to read on EtoBox.

What is IKEA about?

IKEA is doing several things right to reach customers in different markets. They localize their brand before entering new markets by studying local cultures and styles. IKEA also aims to provide affordable products globally and responds to customer feedback by developing new products. To further improve, IKEA could expand their online retail, leverage social media more, increase advertising focused on millennials, and produce more environmentally friendly and technological products.

Author

Tuyet Pham

Language

EN