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Contagious : Why Things Catch On by Jonah Berger is a science book available to read on EtoBox.

What is Contagious : Why Things Catch On about?

New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the see

Who reads Contagious : Why Things Catch On?

Author

Jonah Berger

Publisher

Simon & Schuster Paperbacks

Published

2013

Language

EN

ISBN

9781451686586

Category

science

Subjects

Marketing, Management, Fiction

Rating

3.89 / 5 (11,805 ratings)

Updated

2026-03-14